How to create successful Facebook posts

Although there is no single recipe for how social networks work that will ensure your success, there are ways in which you can have better results with your audience facebook comments buy. 

How to increase the participation of your users? What things should you post and what should you not? But there are key elements that will help you optimize your Facebook marketing strategy. Let's see what they are.  

6 Tips for Creating Successful Facebook Posts

1. Always have a clear objective: there are several questions you should be asking yourself before publishing content, such as what do you want to achieve with that publication? Are you looking to increase traffic to your website or your audience? Do you want people to comment on the content or share it? If you set your goal, it will be much easier to know what type of posts to upload to Facebook. For example, if you want users to click on a link, use a headline that appeals to them. On the other hand, if you want to promote a new product, a good way to do it is by publishing an offer for a limited time, which encourages clicking. 

The previous publication gives a solution to the problems that entrepreneurs and small businesses face with the speed of their website. The following has a special offer for a limited time. Both have a clear and obvious objective.

2. Promote the participation of your audience and generate greater engagement with your brand: a publication will always be more successful when it has a clear and concise call to action . In this case, you are looking to increase the engagement of your followers on Facebook to generate a community that shares your posts. One way to do this is through messages that generate participation: 

Ask questions: This information may be relevant to your product. For example, if you sell car trash cans, you can ask if they prefer red or green. Clearly the color does not change the product, but you will be involving your audience. 

Ask them to evaluate your new product: this strategy is one of the ones that works best to increase engagement with your audience. You are asking for their honesty, so value it and don't delete negative comments. 

Let your audience choose the caption: Post a fun photo or video to capture your followers' attention. Then, ask them to give a title. 

3. Include posts with photos and links: a post that has the link included in the photo will be higher in clicks than another where the photo appears with a separate link. That is, the photo must be linked; do not upload images with a separate URL. 

4. Be brief and use clear messages: you don't need to write an eternal post to hook your audience. On the contrary, data shows that the best posts are between 40 and 70 characters. You can mix advertising with interesting content for your audience to generate more traffic. 

5. Incorporate non-promotional content: maintain a balance between posts that are strictly advertising and those that have relevant content for your followers. Humor is a good tool, as long as it is not offensive. In these publications you are doing marketing, but you will not directly sell your products. 

6. The importance of inspiring publications: there are posts in which you can touch on certain points of view that identify your audience, which will generate a good response from them. Avoid political or controversial topics. Positive memes are a good way to create a greater connection between your brand and your audience. Photos that have text embedded in them, such as "memes", are some of the most shared. 

In the end, no one knows your audience better than yourself. While a good marketing strategy will always incorporate social media, by far the most important thing is to present yourself authentically and transparently. Follow these tips and you will be able to create successful posts on Facebook.